Liverpool: The Reds break another record under Fenway Sports Group
![BOSTON, MA - SEPTEMBER 27: John Henry, Tom Werner and Larry Lucchino watch a video tribute as Lucchino was being honored for his last home game as Red Sox CEO/President before a game against the Baltimore Orioles Fenway Park on September 27, 2015 in Boston, Massachusetts. The Red Sox won 2-0. (Photo by Rich Gagnon/Getty Images) BOSTON, MA - SEPTEMBER 27: John Henry, Tom Werner and Larry Lucchino watch a video tribute as Lucchino was being honored for his last home game as Red Sox CEO/President before a game against the Baltimore Orioles Fenway Park on September 27, 2015 in Boston, Massachusetts. The Red Sox won 2-0. (Photo by Rich Gagnon/Getty Images)](https://images2.minutemediacdn.com/image/upload/c_fill,w_720,ar_16:9,f_auto,q_auto,g_auto/shape/cover/sport/95cbd775f2f029fbce00c6914234cfb836e88604a13ffa77d76adce5bfc8c1c7.jpg)
Life just couldn’t get any better for the owners of Liverpool and the Reds of Merseyside. To think eight years ago the club was at risk being liquidated.
A massive financial crisis before the year 2010 saw one of the biggest clubs in the history of football almost sink because of miss management by Tom Hicks and George N. Gillett, Jr. In October, in stepped FSG – Fenway Sports Group to save the day.
Since the take over by one of America’s biggest sports group things have turned around, drastically. It was a slow start but the manner in which they upgraded the club was exactly the way it needed to be done.
From sponsorship deals to buying players on a cheap and then selling them for maximum profit has aided the Reds in many ways. The club benefitted so much so, they inherited one of the best managers in football today, Jurgen Klopp. The club and manager make almost the perfect match.
Things changing for the Anfield side
More from Liverpool FC
- “Dreadful” Liverpool defender was shunned for being “miles off” vs Wolves
- Liverpool: Jurgen Klopp’s agent FINALLY addresses rumours he’ll leave
- Liverpool will rival Manchester City for colossal Premier League defender
- Liverpool are advancing in talks to extend the contract of “top professional”
- Liverpool lose captain for a further game after ban extended for “abusive” language
The first thing noticeable was the football. The football used to be hard on the eye and there was nothing attractive about it. Then the stadium expansion. The stadium itself served as a big investment.
Sacrificing all that time away from Anfield was worth it in the end, as it became an unbreakable fortress for Klopp and his Liverpool men. The Anfield side is yet to lose a game at home this season, and are beaten there since the start of 2018.
Then there are the players they’ve attracted to the club. Quality world-class stars have changed their mind from moving in the other direction to wanting to come and only play at Anfield. To add, the players who are of world-class talent would before use the Merseyside club as a stepping stone to their next best part of their career. No longer do the fans fear this statement anymore.
Recent news of their cash back plan
FSG has now made a massive return on all the money they’ve invested in the club. They’ve announced record revenue as pre-tax profits rise to £125 million.
Sky Sports reported;
"The club’s annual accounts for the financial year to May 31, 2018 show pre-tax profits grew by more than 300 per cent from £40m to £125m, despite a club-record £190m invested in the playing squad.Liverpool’s turnover was up more than £90m on the previous year to £455m, with media revenue increasing by £66m to £220m, commercial revenues rising by £17m to £154m, and match revenue up £7m to £81m.The majority of the revenue increases are a result of qualification for the Champions League as well as Liverpool’s run to the final, which UEFA announced last year had earned the club £72m."
dark. Next. Injury-ravaged United hold Reds to a goalless draw
This shows the power of investment and patients. Klopp was given time and the team’s football has benefitted from it. The club took their time to improve, the money’s in the bank now.
The real question will be where and what will they invest the money in? With the Kirkby training venue well on its way, the squad could see a world-class signing soon.