The Top Flight
Fansided

The Coronavirus Crisis halt on Premier League Football

By Keith Lisenbee

SHEFFIELD, ENGLAND - 14 MARCH - A notice saying to fans saying the club is closed until further notice at Bramall Lane home of Sheffield United on March 14, 2020 in Sheffield, England. The coronavirus has led to the suspension of all English football matches until at least April 3rd (Photo by Ben Early - AMA/Getty Images)
SHEFFIELD, ENGLAND - 14 MARCH - A notice saying to fans saying the club is closed until further notice at Bramall Lane home of Sheffield United on March 14, 2020 in Sheffield, England. The coronavirus has led to the suspension of all English football matches until at least April 3rd (Photo by Ben Early - AMA/Getty Images) /
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The English Premier League is currently suspended over novel Coronavirus concerns. The loss of football shows us all the true value of the game in our lives.

I would like to define values as things that are tangible or intangible that we wish to obtain and maintain. Each of us has values that we wish to hold on to or to get. We all value different things and we all value some things over others. Each day we make choices to trade one value for another value.

An example of this is when we buy tickets for a football match. If the ticket costs $45 and we choose to pay that price, then we are choosing that the $45 (something of value) is worth less than the experience of going to that football match (also something of value). It’s a trade-off. Value for value.

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This also applies to all

This also applies to all groups, organizations, businesses, governments, and sports leagues.

The English Premier League decided that the value of the health and safety of its fans, players, coaches, stadium workers, and everyone associated with the league was of higher value than all the other values that it would have obtained by keeping the matches going.

It was their only rational choice. It was also a self-interested decision.

Sports leagues like all other business entities must make choices of value in their long-range best interest in order to survive in the long-term. By shutting the league down temporarily (hopefully), they gave up the short term goal of huge revenues and visibility for the highest value they possess – its fans.

Next. Ighalo enjoying life at Old Trafford. dark

It’s the fans who are the Premier League’s most precious value – it’s a most important asset. To make decisions that directly or indirectly possibly could result in any harm to any fan is irrational on all levels. One should never trade something of a high value for something of lesser or no value under any circumstances.

Without the fans, the Premier League does not exist.

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