15. Sheffield United
https://twitter.com/SheffieldUnited/status/1153743751526998016
This kit is a simple lesson on what Southampton could have done better. It is admittedly nothing too inspiring, but sometimes safer is better. No major missteps, no standout aspects to really talk about.
14. Burnley
PIC: @dwight_mcneil99 takes the plaudits following his goal at Wigan pic.twitter.com/FMULcuB0G2
— Burnley FC (@BurnleyOfficial) July 27, 2019
Another kit that does little wrong, but is also very by-the-numbers. The sponsor logo detracts again, because it’s just too large. In the end, it’s a very average kit, and the ranking reflects that.
13. Bournemouth
https://twitter.com/afcbournemouth/status/1154844549816160256
I can’t tell if this kit is any different to last season’s on first glance. It doesn’t look bad at all, but it also does nothing particularly interesting, and rounds out a trio of ok, but uninspiring shirts.
12. West Ham
https://twitter.com/WestHamUtd/status/1155192867410907138
The shirt looks a lot better than the whole kit, but in the end it’s a solid effort. The sponsor does not clash with the rest of the kit, and the shirt is unique and instantly recognisable. The solid colour on the shorts really holds it back, and leaves it lacking a little bit of flair.
11. Chelsea
https://twitter.com/masonmount_10/status/1150754848826171393
It’s definitely a unique, eye-catching design, but it’s just trying to do way too much for my taste. It was a brave effort from Nike, which can often default to lazy, template-style designs, but this is a case of over-doing things. It does look a lot better in action, and the sponsor logo looks good on the background, but there’s too much going on to put it in the top ten.